Read the Complete Article at: http://onestopinventionshop.net/blog/2019/08/press-releases-a-great-tool-for-inventors/
Most trade magazines,
targeted at retailers, distributors and salespeople of a particular industry,
for example bikes, or hardware tools, have new product sections. You will also find that many consumer
magazines dedicated to a user, such as Bicycling, or Bike magazines also will
carry new product sections. Press releases are a great tool for inventors
because magazine editors may publish information about your product in a new
product section that might be read by key industry people who can help you. Often
you will get inquiries, particularly from manufacturers’ representatives, that,
might help you promote your product. The best news for inventors is that you
typically don’t pay anything to get listed in a news product section of a trade
magazine or a product specific consumer magazine.
You can also contact
hundreds of newspapers through a press release distribution company such as PR
Newswire, https://pr.prnewswire.com/prnewswire, EIN
Presswire, https://www.einpresswire.com pr PR Distribution https://www.einpresswire.com
Find the right trade magazine for your product by looking in
Gale’s Source of Publications and Broadcast Media at larger libraries, or
search on the Internet for your product category or industry and the term
“trade magazines”. For example a search for bike retailers’ trade magazine you could find Bicycle
Retailers and Industry Magazine.
After finding the names of the
magazines you want to send information to, find the name of the editor on the
magazines web page and the prepare and send a press release. The web site https://fitsmallbusiness.com/press-release-examples/ has 34 sample
releases you can review.
Key Points for a Press Release
Have an angle.
Every good news story has something to get people’s attention. An example of
people using the product, solving a ling existing product, or something fun and
exciting are all angles. Write
your headline. Your headline should grab the
attention of your audience. Write up four of
five possible headlines and show them to friends and relatives. Then ask them
if they can think of something better. A Headline can’t be dull. Write
your lead paragraph. This paragraph
needs to have a compelling reason for people to read more. Again, it pays to write three or four lead paragraphs and then get input
from friends and relatives about which one they find compelling. Do this before
writing the body of the release as you need to know what angle you will follow.
Check this site for more details http://work.colum.edu/~amiller/leads.htm. Write two to five strong body paragraphs
with supporting details, which means you can document your points with actual
examples of how it works. Focus group testing, consumer tests and real world
examples are the type of documentation you want to have. The press
loves quotes from real users, or from people in the distribution chain. Getting exciting quotes from
users will dramatically increase the number of publications that will use the
press release. Don’t just have the user say the product is great. You need them
to explain the problems, or the benefit that your product gave them. For
example, with this new bicycle accessory I can keep up on long rides with younger
members of the bike club.Include photos of you, your product, and your product in use by an
actual user. Make
sure the photos are high definition photos suitable for publication. You can
also send lower definition photos but refer the editors to a web site where
high definition photos are available.Have a high quality web page set up. Interested editors will go to your
site, and they will be turned off by a poor- quality web page. Include contact
information including your
name, phone number, email and web page. Include boilerplate copy about your company. A company boilerplate is a few paragraphs of text about the company that goes at the bottom of all its press releases. This text
describes the company, its purpose, and often, its
size, presence, and chief locations. Go this site https://www.criminallyprolific.com/company-boilerplate/ for information
writing boiler plate information.
Press Releases – A Great Tool for Inventors
Most trade magazines,
targeted at retailers, distributors and salespeople of a particular industry,
for example bikes, or hardware tools, have new product sections. You will also find that many consumer
magazines dedicated to a user, such as Bicycling, or Bike magazines also will
carry new product sections. Press releases are a great tool for inventors
because magazine editors may publish information about your product in a new
product section that might be read by key industry people who can help you. Often
you will get inquiries, particularly from manufacturers’ representatives, that,
might help you promote your product. The best news for inventors is that you
typically don’t pay anything to get listed in a news product section of a trade
magazine or a product specific consumer magazine.
You can also contact
hundreds of newspapers through a press release distribution company such as PR
Newswire, https://pr.prnewswire.com/prnewswire, EIN
Presswire, https://www.einpresswire.com pr PR Distribution https://www.einpresswire.com
Find the right trade magazine for your product by looking in
Gale’s Source of Publications and Broadcast Media at larger libraries, or
search on the Internet for your product category or industry and the term
“trade magazines”. For example a search for bike retailers’ trade magazine you could find Bicycle
Retailers and Industry Magazine.
After finding the names of the
magazines you want to send information to, find the name of the editor on the
magazines web page and the prepare and send a press release. The web site https://fitsmallbusiness.com/press-release-examples/ has 34 sample
releases you can review.
Key Points for a Press Release
Have an angle.
Every good news story has something to get people’s attention. An example of
people using the product, solving a ling existing product, or something fun and
exciting are all angles. Write
your headline. Your headline should grab the
attention of your audience. Write up four of
five possible headlines and show them to friends and relatives. Then ask them
if they can think of something better. A Headline can’t be dull. Write
your lead paragraph. This paragraph
needs to have a compelling reason for people to read more. Again, it pays to write three or four lead paragraphs and then get input
from friends and relatives about which one they find compelling. Do this before
writing the body of the release as you need to know what angle you will follow.
Check this site for more details http://work.colum.edu/~amiller/leads.htm. Write two to five strong body paragraphs
with supporting details, which means you can document your points with actual
examples of how it works. Focus group testing, consumer tests and real world
examples are the type of documentation you want to have. The press
loves quotes from real users, or from people in the distribution chain. Getting exciting quotes from
users will dramatically increase the number of publications that will use the
press release. Don’t just have the user say the product is great. You need them
to explain the problems, or the benefit that your product gave them. For
example, with this new bicycle accessory I can keep up on long rides with younger
members of the bike club.Include photos of you, your product, and your product in use by an
actual user. Make
sure the photos are high definition photos suitable for publication. You can
also send lower definition photos but refer the editors to a web site where
high definition photos are available.Have a high quality web page set up. Interested editors will go to your
site, and they will be turned off by a poor- quality web page. Include contact
information including your
name, phone number, email and web page. Include boilerplate copy about your company. A company boilerplate is a few paragraphs of text about the company that goes at the bottom of all its press releases. This text
describes the company, its purpose, and often, its
size, presence, and chief locations. Go this site https://www.criminallyprolific.com/company-boilerplate/ for information
writing boiler plate information.
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