Read the Complete Article at: http://onestopinventionshop.net/blog/2019/01/interviewing-marketing-contacts/
Support from Marketing Contacts is real plus in generating support for your business. Those interviews can help you get support from manufacturers, or can be a key selling point when you work on licensing and private label deals. But a short interview report, that the person likes the product or that the product will sell is not as effective as a more extensive interview.
To learn more about how to connect with marketing contacts read the posts http://onestopinventionshop.net/blog/2011/07/how-to-find-and-work-with-marketing-contacts/
You should try to get as much market intelligence information as you can in an interview besides whether they like the product.
What do they see are the
main competitors to your product?Are people happy with those
competitors?Are there any concerns the market
has about those competitors?Have there been any recent
product introductions in this market area?Were those introductions
successful?If there were failures, what
caused them.What do they feel are your
products strong points?What do they feel are your products
weak points?Do they feel your product
will succeed in the market?
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