All posts for the month March, 2019

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Creating a new invention is one thing, but in order to sell it, or make a business out of it, you’ll need to do some strategic advertising as well. Now, this naturally isn’t the forte of most people who also fancy themselves inventors. For this reason, many will ultimately pay for some advertising, or else ““>partner with someone who has sales experience as a means of growing a business out of a product. Either can be a suitable option, but you can also save some money by doing a little bit of advertising on your own. 

This is easier said than done, but we have some tips, both specific and general, that can help you get started. 

Explore Google Ads 

There are countless ways to advertise a product or company digitally. However, ““>setting up a Google Ads account can ultimately be a foundational step to take. It can take some effort, and it is a financial investment, but it’s one of the best ways to make sure that you’re both generating income for people looking at your product’s website, and that this product is becoming more visible. You should explore other avenues of digital marketing as well, but this is a good one to start with, so long as you study it enough beforehand to have a good grasp of how to use it and what it does for you. 

Explore Social Media 

Social media has become an invaluable advertising tool for new and growing companies, and in numerous ways. You can look into more automated methods that might help to promote your brand to users of various social media channels deemed relevant. However, you can also do a great deal of your own engagement on your own. If it’s possible to do, linking up with any customers for your new product or company on social media gives you a way to provide them with any more updates, as well as the potential to become visible to their entire networks. 

Focus On What Makes Your Product Unique 

The temptation is usually to focus on what makes your product good when working on early advertisements. Instead, however, it can be a good idea to focus on what makes your product <em>unique</em>. A great example of this came about fairly recently in a renewed push by Atlantic City to revive its beachside gaming resorts. Rather than promoting Atlantic City as a whole, focusing on a single resort, or just talking about what’s nice there, the noteworthy piece <a href=”“>discussed unique qualities of each property</a>. The idea here is that instead of simply expressing vague positives, an ad campaign can showcase qualities that can’t be found anywhere else. Ideally you can apply this same concept to your product. 

Focus on Contrasts With Your Competition 

This is another alternative to simply focusing on what’s good. And here, too, we can discuss the idea in the context of a recent ad campaign – in this case, one by the beverage distributor Miller Lite. Responding to a rival’s claims about ingredients in the drinks, Miller Lite has put together advertisements suggesting that the result of their ingredients is a better taste. The degree to which this is fair is debatable, but the effect is simple: they care about specific ingredients, we focus on giving customers the best possible taste. We’re not condoning these specific products, but here again the principle can be put to use. You can always find ways to express what makes you <em>different</em> than others like you. 

Through these strategies you can begin to conceive of both strategies and specific methods with which you can advertise whatever product you’ve created, or the company you’re using to do it. That way you can begin to truly maximize your creation.

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Elena Ivanov
Email Outreach Specialist

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Start with a search at Google Patents

{Don Debelak’s new book, Turning Your Invention into Cash is now available on Amazon for $3.49. Go to and enter inventions Don Debelak to purchase. From the author of Entrepreneur Magazine’s Bringing Your Product to Market.}

Before spending big money on your idea, it is useful to check out whether r not you can get a patent, and what competition might be. Google Patents, while not necessarily the complete source for patent searching, is easy to do on your own and can often identify competing prior art.

A note of caution here, prior art does not necessarily mean that you can’t get a patent on your idea. Patent agents and patent attorney can often figure out patent approach that will work. But prior art does mean it is likely that you patent will be limited in scope. It also often means your patent might cover a more complicated that is more expensive to make. Either way, it is helpful for inventors to know what prior art is out there.

One of the main things Google patents can help you with is to see if patents are assigned to a company. That means a company has considered introducing, or actually introducing a product. That is stronger competition than an individual inventor trying to market a product on their own.

Your first step is to go to Google patents, which is at Then put into the search box multiple search terms that are broader than your idea. For example, let’s say you have plastic bag with a zipper to keep your shirts from getting wrinkled on an airplane. You might search for wrinkle free clothes bag, plastic enclosures for traveling, vacuum sealed bag for traveling, and bags for enclosure in travel suitcases or carriers. This should call up patents that may be close to your ideas. Besides considering this patent, you should also look at the patents listed on the patent called patent citations and Cited by. These are patents that were either cited by this patent, or were cited later by subsequent patents. You typically will find additional patents that are similar to your idea and you should check each of them out.

Goggle Patents,, has a feature called prior art searching. Typically, patents are granted only if the invention is new and not obvious, which means in patent language, that there isn’t prior art, which simply means the product hasn’t been publicly disclosed previously either in a patent, by being sold, or in some other fashion. The Prior Art Finder makes it easy to search multiple sources simultaneously for prior art. You can experiment with it by clicking on the “Find Prior Art” button from a patent’s main page, or on the “Related” link in patent search results.

The Prior Art Finder identifies key phrases from EPO (European Patent Office) and post-1976 US patent documents, combines them into a search query, and displays the results from Google Patents, Google Scholar, Google Books, and the rest of the web.

Prior art searching gives you a scope of what other patent activity is in your product category. Often it takes a patent agent or attorney to tell you if the prior art will stop your patent. But a lot of patent in your category is a red flag that you could end up with a patent that is too narrow in scope to be valuable. It also means there are a lot of other people with patents that might make it more difficult to license your idea.

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